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Welcome to Jeans News
IntroductionHello and welcome to a unique guide aims solely at the world of jeans. Once just the mainstay of youth culture, today almost everyone likes to wear a pair of jeans and justly the selection of styles and brands has exploded to meet the requirements of consumers. Without s doubt the styles and materials used has come a longway from the working garments they were originally invented for. Jeans were traditionally trousers (pants as the Americans like to call them) made from denim, present today the term jeans usually applies to a style of trousers, because a variety of fabrics including cotton, suede, leather and corduroy have been used. Jeans were also originally intended as a hard wearing cloth for outdoor work, such as cattle hands and construction workers. It was only in the 1950's when rock 'n' roll and youth culture started that jeans became casual clothing among teenagers and young adults. Some people seem to believe that jeans were created by Levi Strauss. This is erroneous, a thick cotton cloth known as dungaree was first used by sailors in Bombay, India. After this jeans in the form of trousers were used in the navy of Genoa, Italy, when they were an independent republic. The first denim fabric actually came from Nîmes, France. Levi Strauss was however the man responsible for creating the first riveted jeans in the 1850's, this helped reinforce the points of strain, so that jeans would not need to be repaired so often. The stone-washing technique was later invented and introduced by the GWG (Great Western Garment) corporation in the 1950's. Jeans now come in many styles such as,
NewsWarner Brothers complaint fails against the registrant of DaisyDukes.com Warner Brothers Entertainment have failed in their UDRP case against the registrant of the domain name DaisyDukes.com. The complaint was placed by Warner Bros. Entertainment Inc., who were represented by James R. Davis, of Arent Fox. The respondent (registrant of the domain) was a R Schwartz of Virtual Dates Inc., who was represented by Howard M. Neu, of Law Office of Howard M. Neu. The complaint was against the use of the said domain name for commercial pornographic services by the registrant. The complainant placed by Warner Bros. Entertainment Inc. stated that the domain name was derived from the famous TV series The Dukes of Hazzard. The show was aired in the 1970/80's and became a worldwide hit and a subsequent Hollywood movie in 2005. One of the main characters was 'Daisy Duke' who typically wore high cut off denim jeans shorts. Warner Bros. stated that the Daisy Dukes character had been extensively marketed for decades and had featured in a variety of products like DVDs, toys, playing cards and clothes. Warner Bros. therefore ascertained that the respondent had registered the domain name in bad faith and was solely trying to capitalise on the Daisy Duke trademark and character. The domain name also provided content which was derogatory toward women, and the only intention was to profit from the goodwill of the trademark. The respondent’s was also offering to sell the domain name at the bottom of the home page and this again had shown bad faith in an effort to profit from the trademark. R Schwartz of Virtual Dates Inc. responded that Warner bros. has failed to indicate whether it has registered a 'Daisy Dukes' trademark. And infact had filed for trademarks for clothing, paper goods, toys and sporting goods two days after the said complaint was filed. He also responded that the term “Daisy Dukes” was generally recognized as a type of denim clothing worn by women, rather than the 'Dukes of Hazzard' character. He stated a song had been written about these short denim jeans pants (1992 song “Dazzey Duks” by rap artist Duice), boots had been called after them, the Urban Dictionary website defined them as cut-off shorts, and image searches online featured women wearing cut-off denim jeans. The “For Sale” banner was also inserted by Fabulous.com and was not in connection with' daisydukes.com'. The panel decided that Warner Bros. had failed to thoroughly demonstrate that the registrant had used and registered the domain name in bad faith. They based their decision on the fact Warner Bros. had failed to address the evidence regarding the significance of the term 'Daisy Dukes' in popular culture. The general impression was that the panel believed a phrase can originate from a trademark but can later acquire a generic meaning. -------------------------------------------------------------------------------------------------------------- Levi 501 Jeans, a legend of the industry The 501 jeans are one of the original designs developed by Levi Strauss himself. In and around 1972 Levi Strauss began to sell jeans to working men, and specifically miners who traveled to California during the gold rush. He assigned the number 501 to these jeans, and patented the his original riveting process in 1891 to combat imitators. As history as shown, this was not very successful. The patent was actually a joint application by Strauss and a tailor from Nevada named Jacob Davis. Davis appears to be the first man to apply copper rivets to garments, he sold his percentage of the patent to the Levi Strauss company in 1907. Strauss before this time was a dry goods merchant and a successful businessman. Rumour suggests that Davis did not have the $68 needed to file for a patent, this was the only reason Strauss entered into the garment business. Only by the 1950's were jeans becoming a casual clothing item, and Levi jeans were sold outside of the USA for the first time. By the 1980's as a fighback against the likes of Pepe London who launched acid wash 'drainpipe' styles, Levi decided to reinstate the original 501 style. Other model numbers now launched by Levi,
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